We are not from the apparel industry. That is the point.
We come from the real-estate and mortgage data and analytics industry - the world of CoreLogic, First American, ATTOM, and The Warren Group - where every property carries an estimated value, a transaction history, a replacement cost, and a place in a market that is measured every month.
We looked at apparel and saw the same problem, unsolved at scale: a trillion-dollar market with no standard intelligence on value, on disposition, or on what happens to a product after it is sold. The industry knows how to count what it ships. It cannot yet answer where any of it goes.
So we are building the answer - using the same models, the same data practices, and the same discipline we spent careers developing for property. We see the value of a purchased garment the way we see the value of a purchased home: as something that can be estimated, tracked across a lifecycle, and understood in the context of a market.
Theia was the planet-sized body whose collision with the early Earth is thought to have formed the Moon - a single impact that reorganized everything that came after. New rules are about to reorganize this industry. We named the company for the moment things change.
Theia Impact™ is built by a team of veteran data-licensing and real-estate-analytics leaders - people who spent their careers turning property and mortgage data into products used across financial services. We are building the infrastructure and the analytics ourselves - not repackaging someone else's.