Why Now

The regulation that forces the data into existence.

SB 707 is the reason an entire industry is about to start reporting what happens after the sale.

We are not, at heart, a compliance company. But compliance is about to do something no market ever has: compel every producer in an industry to report, at the product level, what they make and what becomes of it. That is the data no one has ever had - and the foundation of everything we build.

SB 707 is the first statewide Extended Producer Responsibility (EPR) law for apparel and textiles in the United States. Producers must join a state-approved Producer Responsibility Organization (PRO) and pay eco-modulated fees - lower for products designed to be collected and recovered, higher for those that are not. Modeling those fees requires exactly the product-level data the industry has never collected. So the law does not just create an obligation. It creates a dataset.

By July 1, 2026 - the PRO must be formed and covered producers must join it. The registration clock is running now.
Upon plan approval, or by July 1, 2030 - whichever comes first - the full program takes effect.
Penalties - up to $10,000 per day for a violation, and up to $50,000 per day for a knowing or intentional one.

Exempt: sellers of only secondhand covered products, and sellers with under $1M in annual California sales.

Scope

It covers far more than clothing.

Most producers underestimate their exposure, because "textiles" reaches well past the closet. If you make or sell any of these into California, you are likely a covered producer:

Shirts, pants, dresses, skirtsUndergarments & bodysuitsAthletic & swimwearJackets, coats, snow & ski pantsFootwearHandbags & backpacksScarves & knitted accessoriesSchool & work uniformsFormal wear & costumesBlanketsCurtains & fabric window coveringsTowels & linensBedding & pillowsTablecloths & napkinsTapestries

Illustrative, drawn from the statute's covered-product definitions. Carpets and rugs are not included. Confirm your specific obligations against the text of SB 707.

The data is the seed. The intelligence is the crop.

Yes, we will sell compliance products - fee modeling, the Compactibility Score™, liability by SKU. But that is the near edge of it. As producers contribute product data to meet the law, the industry-wide dataset compounds, and the intelligence built on top of it - value, disposition, new versus resale, replacement cost - grows with every contributor. Compliance is the forcing function; the intelligence is the business. Comparable frameworks are advancing in other states and the EU, so this is a national dataset in the making, not a California footnote.

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